This is a draft article as of Sept 20, 2024

As technology evolves, restaurants must become sharper and more agile to adopt the right tools to stay competitive. One of the key tools is an all-in-one table management software that streamlines operations, boosts table turnovers, and drives repeat visits. The right table management system can enhance both restaurant efficiency and profitability.

TableCheck TMS offers all this and more. With its powerful features, it helps hospitality operators optimize the dining experience for guests while increasing sales. Here are just some of the ways restaurateurs and hoteliers can maximize their restaurant operations and sales with TableCheck:

1. Build rich guest profiles to personalize guest experience

There's no shortage of praise for the role of data in today’s world, and for good reason: restaurants can create memorable dining experiences by understanding and leveraging it. What transforms a meal from good to exceptional isn’t just the food, it’s the personalized service. Take for instance an example of a restaurant surprising their VIP guest with a coconut ice cream on their birthday just because the restaurant had access to the dining history of the client. This special gesture lets the diner know they are valued and appreciated, making them feel special every time and securing their patronage. The key to personalized service is making rich guest profiles with the right data.

With TableCheck, restaurants can capture rich data at the time of reservation. Guest information such as name, email, birthday, and dietary restrictions can be gathered during the booking process. The TMS can also help generate feedback forms to collect information or create customized survey forms to gather guest information.

TableCheck acts as a trusted data custodian with seamless integration of guest data and ensures that hospitality operators retain full control over their data. Unlike using OTAs who control the data, restaurants can have peace of mind knowing their information is secure and will never be shared with competitors.

Learn more: Fuel your success with your guest data

2. Optimize table management to create comfort for guests and boost table turnover

When guests dine at a restaurant, they notice many things about the restaurant that have an overall impact on their experience. Food and service are big deciders, but so is the floor plan. Table placement plays a big part in guest experience but it's also crucial for front-of-staff to navigate the space efficiently to drive more revenue to certain tables.

With TableCheck, restaurants can create a seating plan on the booking system to match their dining space so they can optimize, rearrange, or combine tables for special occasions or events which will drive more visits and higher spend.

Learn more: How floor plan design fuels restaurant success from TableCheck

3.  Improve the waiting experience of guests with TableCheck Door Waitlist

Waitlist management is not just about putting guests on a list, it’s a powerful tool that enhances guest satisfaction even when diners don’t get a table quickly on arrival. It’s a thoughtful touch that not only reduces stress but also makes diners feel valued and informed and keeps them in happy anticipation of a meal at the restaurant. 

TableCheck, as a booking platform has introduced the Door Waitlist to make waiting for a table less stressful, sleek, automated, multilingual for guests and yes, error-free. With TableCheck, here are some of the things restaurants can do with the Door Waitlist feature:

• Automated waitlist feature: A quick scan of a QR code or an sms to join the wait list with an option to cancel the booking.

• Making the waiting period stress-free: Guests do not have to tediously wait for a table at the reception or the door instead they can take the time to shop or explore the street with the reassurance that an sms notification will inform them when their table is ready. 

• Performance reports to understand guest history and trends: This feature offers restaurateurs detailed insights into each customer’s journey, from waitlist abandonment and repeat visits to dining preferences. It helps segment customer profiles based on bookings or walk-ins and track table turnover trends for more personalized and efficient service.

Learn more: How a waitlist management system can transform your restaurant

4. Harness more revenue using the Pace Rule feature

TableCheck has a Pace Rule feature that allows restaurants to set the maximum number of guests they allow per period which helps them manage their table turnovers more efficiently and accommodate more diners and even walk-ins, leading to better revenue. With this feature, restaurant staff can control the flow of guests and prevent overcrowding.

Restaurants can leverage the Pace Rule to optimize their tables and revenue per seat while also improving wait times.

5. Take data-led decisions to fuel restaurant growth

Restaurants can glean a lot of insights about their business if they can use guest data effectively. Tablecheck does not just streamline reservations, but it understands and leverages the power of data for its client restaurants. TableCheck has a robust business analytics tool called TableCheck Insight that presents data in a way that is simple and accessible for restaurant owners. Here are just some of the ways that restaurants can use TableCheck Insight:

6. Employ targetted EDM marketing to drive repeat visits 

With TableCheck EDM, restaurants and hotel F&B businesses have a powerful tool for launching automated and targeted marketing campaigns to engage with their audience. They can send personalized emails that include promotions, specials, and happy hour deals without needing a large staff and spending hours inputting individual names.

Here are some more benefits provided by the TableCheck EDM feature: 

• Database segmentation: TableCheck EDM lets hospitality operators segment guest lists based on traits, preferences, or spending. Align campaigns with goals, such as promoting vegan dishes or re-engaging high-spenders.

• Campaign tracking: Track email performance with metrics like open rates, reservations, clicks, and spam. Analyze data to refine future marketing efforts.

• Customized templates: Restaurants can create and edit email templates, personalize text, images, and links, and standardize brand colors and themes.

• Single email blasts: Send one-time or scheduled emails, e.g., for birthdays or anniversaries.

Learn more: How to run successful EDM campaigns with TableCheck EDM

7. Real-time table status monitoring plus total revenue per table

TableCheck is a smart booking platform that provides real-time updates on table status, helping restaurants manage operations efficiently while customizing processes to boost daily performance. By synchronizing table data, TableCheck optimizes guest arrival flow, seating times, and table turnover, enhancing overall efficiency. For instance, when a reservation is made, the system automatically assigns a table, while staff can hold select tables for VIPs or gourmet foodies, allowing them to accommodate unexpected walk-ins and capitalize on these opportunities.

Other benefits include:
- Monitoring POS revenue and Revenue per Pax
- Integration of bookings from other third-party platforms including Google Reserve, Facebook and Instagram

8. Optimize restaurant operations with TableCheck Manager

9. Increase revenue and build guest loyalty with What's App marketing